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Latest Cortico-X News
Cortico-X and The DRG Announce Strategic Merger to Fuel the Future of Experience
Acquis Selects Sujay Saha to Lead ‘Acquis Cortico-X’: An Experience Strategy & Transformation Business
In the Media
October 14, 2025, SensorMatic by Johnson Controls
Retail Summit 2025 – AI in Retail with Rik Reppe
Our VP of Innovation delivered a keynote at the Retail Summit 2025, hosted by Sensormatic Solutions in Chicago. They shared forward-looking perspectives on how technology and experience-led strategies are reshaping retail—from smarter decision-making to deeper customer engagement. The event brought together retail leaders for a day of insights, innovation, and meaningful connection.
October 9, 2025, MedCity News
Why Healthcare Leaders Are Worried About the New H-1B Visa Fee
Sujay Saha, president of consulting firm Cortico-X, offers insight into the potential ripple effects of the Trump administration’s new $100,000 H-1B visa fee, highlighting that while some healthcare providers can absorb the costs, many—especially rural hospitals—face prohibitive expenses, a distinction that underscores the challenge of balancing workforce sustainability with access to critical international talent and ongoing healthcare innovation.
September 27, 2025, CEOWorld Magazine
Accelerating Growth While Preserving Identity
We talked with Sujay Saha, Founder of Cortico-X, a boutique strategy consulting firm, about what founders should look for as they consider inorganic growth.
July 17, 2025, Training Magazine
How to Improve Employee Experience by Exploring Better Ways of Training Them
Employee training has relied heavily on theoretical knowledge, but that approach is becoming obsolete with the emergence of AI.
June 19, 2025, QSR
Expert Take: Starbucks’ Retreat on Automation Shouldn’t be an Industry Trend
In a new article written by Sujay Saha, he discusses Starbucks recently announced very public about-face in its attempt to replace a portion of its workforce with automation. Company leaders acknowledged the tech-driven initiative fell short of the company’s goals and said Starbucks would once again increase the number of baristas available to serve patrons their lattes and espressos.
May 27, 2025, Built in
Why Innovation Is the Only Way Through Tariffs
Tariffs have introduced new economic challenges for businesses. Sujay Saha brings his expertise to examine ways companies might innovate to maneuver through the new economic environment.
May 17, 2025, MSN
Sujay Saha, founder and president of customer experience consultancy Cortico-X, provides critical strategic insight by articulating the fundamental tension in Starbucks’ human-centric approach—highlighting that while some customers seek meaningful barista interactions, others simply “need to have coffee and leave,” a distinction that challenges the company to balance personalization with efficiency across its service model.
May 7, 2025, Newsday
Amid AI boom, Long Island colleges adapt to help computer science grads land jobs
Cortico-X’s Sujay Saha provides compelling insights in Newsday’s coverage of AI’s impact on tech employment, likening current transitions to the Industrial Revolution—eliminating certain roles while creating new opportunities in an evolving digital landscape.
March 31, 2025, The Boss Magazine
What Really ROX
Sujay Saha discusses the concept of ROX, emphasizing the importance of enhancing experiences for customers, employees, and leaders to drive business success by building loyalty and sustaining growth.
March 11, 2025, Retail Customer Experience
Retail store policy changes require strategy, communication, associate understanding
RetailCustomerExperience.com reached out to Sujay Saha, founder and president of Cortico-X, to understand the importance of involving employees in policy changes, ensuring communication, understanding, and consistent enforcement.
March 6, 2025, HR Brew
How the federal government’s RTO may affect corporate America
Private-sector companies may be influenced by the Federal Government to adopt similar RTO policies, potentially abandoning flexible work arrangements and impacting employee satisfaction and loyalty.
February 28, 2025, FORTUNE
Asking employees to come back to the office like the old days is the same as trying to ‘jam the toothpaste back in the tube,’ workforce strategist says
Forcing employees to return to traditional office settings can lead to resistance and decreased motivation. Considering flexible work arrangements can help maintain employee satisfaction and productivity.
February 28, 2025, HR Brew
RTO roadblocks continue plaguing companies. Workplace experts share what they can do better.
The need to recognize the shift toward flexible work and adopting hybrid models can lead to better results for companies. Jennifer Moss, workplace strategist, emphasizes the benefits of remote work.
February 6, 2025, BAI Banking Strategies
AI helps banking salvage speed and safety in fraud fight
AI is transforming how the banking industry prevents fraud. This article explores how banks can enhance efficiency and customer satisfaction by leveraging AI without compromising transaction speed.
Agentic AI: The Next Big Innovation for Banks?
Bank operations will be significantly altered by Agentic AI. Poised to revolutionize the industry, it will replace human tasks, boost efficiency, and transform operations across the global financial industry.
January 29, 2025, Yahoo Finance
Taylor Swift and the employee appreciation era
Taylor Swift’s act of appreciation towards her employees serves as an example of how acknowledging employees’ efforts in meaningful ways can impact workplace motivation and loyalty.
Voice agents will change how you think about your brand and your website
Len Devanna, VP of Customer Experience at Cortico-X, delves into how the future of customer experience is shifting focus—from what customers see to what they hear.
The marketing community reacts, as the clock runs out on TikTok (for now)
While TikTok’s absence disrupts current marketing dynamics, it also presents opportunities for innovation and adaptation in the digital marketing landscape.
January 14, 2025, WorkLife
HR toolkit: supporting staff through LA fires and other future disasters
During crises like the Los Angeles fires or any other disaster with long-term impacts, support and flexibility are key to helping employees navigate the aftermath of these situations.
Council Post: Why 2025 Is The Year Of Experience Activism
Business leaders have the chance to make 2025 a year of hope and action. By driving this movement, they have a key role in advocating for proactive engagement in creating positive experiences that foster meaningful change.
Council Post: The Why, What, And How Of Customer Experience As A Strategic Imperative For Growth
Discover the importance of adopting a people-centric approach to business decisions to enhance customer experience in this Forbes article.
Council Post: 20 Ways Healthcare Businesses Can Improve The Patient Experience
Explore the many ways healthcare businesses can improve the patient experience and the strategies to build stronger relationships with patients, elevating overall healthcare quality.
Customer loyalty in crisis: How brands can elevate care and retain customer trust
Loyalty challenges can threaten or benefit brands. Using customer data helps predict issues, build response plans, and stay aligned with evolving expectations and key frustrations.
How ‘Hyper Personalization’ Creates High-Touch Customer Experiences at Scale
Digital tech can deliver experiences that mimic the “personal touch.” But as Cortico-X’s Anson Vuong and Anand Balasubramanian explain, delivering on that promise requires a matrix of mature customer-centric capabilities around data quality, experimentation, technical infrastructure and AI fluency.