Brandon is a seasoned strategy consultant and entrepreneur with 15+ years advising organizations on their most pressing CX and EX initiatives. His mastery in integrating behavioral economics allows him to unravel the complex weave of consumer loyalty, driving organizations toward substantial and meaningful change.
Prior to joining Cortico-X, he was a successful entrepreneur taking a bankrupt wine and spirits retail store to the largest store in Mississippi grossing over $2M per year in revenue. After this successful run, Brandon’s pivotal role in sculpting the customer experience strategy for America’s premier retailer, Total Wine & More, was a game-changer, catapulting the brand’s revenues to soar past $3 billion through pioneering Customer Care operations and a robust e-commerce platform.
At Gallup, as a senior consultant, Brandon’s ability to transform business challenges into strategic opportunities has been invaluable. He has delivered groundbreaking transformation projects for heavyweights like Marriott, Twitter, and Core-Mark. His methodical approach to problem-solving, combined with his objective perspective, ensures that every decision is data-driven and results-oriented. His leadership was instrumental in driving Gallup’s Customer Centricity practice, cultivating strong, trust-based relationships with enterprise-level clients and leading by example to achieve organizational metamorphosis.
His tenure at Wipro as Principal of Experience Transformation spearheaded a landmark IT overhaul for Estee Lauder, harnessing the power of user-centered design to enhance operational performance and revenue significantly.
Known for his keen oversight of significant projects and his adeptness at nurturing talent, Brandon’s methodical and objective approach to business challenges sets him apart. He thrives on forging deep connections and alliances, ensuring team synergy propels every project forward.
Brandon is based in Atlanta, GA and holds dual degrees in Economics and Political Science from the University of Southern Mississippi and an MBA from American University.
