CASE STUDY

Accelerating AI Innovation with Cortico-Xplorations

Industry:
Pharmaceutical
Solution:
Cortico-Xplorations

Problem Statement:

A global pharmaceutical company’s Medical Affairs division faced a critical challenge: determining the best approach to leverage Generative AI (GenAI). With leadership pressing for immediate action, the organization needed to understand how to start, scale, and sustain AI initiatives effectively.

Our Approach:

Cortico-X, through its Cortico-Xplorations offering, partnered with the organization to foster a culture of digital innovation. The initiative focused on:

Education and Upskilling

Delivered a tailored curriculum on AI fundamentals and GenAI, upskilling over 60 team members.

Immersive
Ideation

Facilitated rapid ideation sessions to identify 90+ potential applications of AI within Medical Affairs.

Proof-of-Concept Development

Developed eight robust business cases and proofs-of-concept, incorporating inputs from cross-functional subject matter experts, including technology, legal, and compliance teams.

Sustainability and Innovation

Developed a comprehensive framework for identifying, evaluating, and prioritizing GenAI applications, and structured the program to be easily replicated by others, including leadership team members.

Results:

The partnership resulted in significant advancements within a highly-compressed timeframe (~6 weeks):

  • Upskilled 60+ individuals on AI, fostering an innovative mindset.
  • Identified 90+ opportunity areas for AI application.
  • Created eight business cases and PoCs, moving forward into production planning.
  • Launched a pilot project for a GenAI virtual assistant to improve employee training.
  • Established a framework for continuous innovation and sustainability in AI initiatives.

This case exemplifies the strategic value of Composite AI, with GenAI at the core, in transforming traditional business processes and sustaining a pipeline of innovative solutions.

How Can

We Help You?

Our Cortico-Xplorations offering was designed to help you harness the power of emerging technology to transform challenges into opportunities. Whether you want to innovate with AI solutions or enhance your data strategy, we’re here to help you drive impactful, sustainable outcomes.



Reach out to Cortico-X to explore how we can accelerate your strategic initiatives and unlock the full potential of your data and technology.

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Data-Driven Decisions for Operational Excellence

Experience-Driven Growth in Healthcare

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HOME
WHO WE ARE
HOW WE HELP
CAREERS

299 Broadway
Suite 1200
New York, NY 10097

212.609.2700
cortico-x@acquisconsulting.com

GET IN TOUCH
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Problem
A major health provider embarked on an ambitious journey to uplift the voice of their employees and embed the patient experience into its culture and operating model. In order to more meaningfully achieve their goals, leaders knew they needed to get closer to the frontline experience and more intimately understand the challenges faced by employees each day.
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