Balancing the Experience-Fraud Relationship
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Balancing fraud detection with customer experience is critical, as excessive security measures can lead to high abandonment rates. However, research indicates that financial institutions have much work to do to create secure yet seamless customer journeys.
Achieving Personalization Maturity in Banking
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Discover how the gap between advanced data capabilities and emotional intelligence in banking limits the effectiveness of hyper-personalization. This article explores the critical need for financial institutions to integrate empathy into their customer interactions to truly connect with and serve their clients.
Tackling health disparities with human-centered design, with Lin MacMaster, Mark Fithian, and Robyn Gilson
Cortico-Xplorations Case Study.
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A global pharmaceutical company’s Medical Affairs division faced a critical challenge: determining the best approach to leverage Generative AI (GenAI). With leadership pressing for immediate action, the organization needed to understand how to start, scale, and sustain AI initiatives effectively.
Cortico-Xplorations Project Spotlight – Data Excellence in the Sports and Entertainment Industry
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Discover how Cortico-Xplorations transformed a sports and entertainment giant’s data strategy post-acquisition. Learn how this project accelerated Data Excellence, aligned teams, and reframed data as a value-creating asset, leading to improved decision-making and a data-centric culture.
From Share of Voice to Share of Model: A Critical Next-Gen Metric in an AI-Enabled World
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Are you ready for the voice-first revolution? Discover how voice agents are set to transform customer experience and why “share of model” is the next big metric for brands.
Cortico-Xplorations Project Spotlight – AI in Medical Affairs
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Wondering how you go from 0 to 100 on your AI upskilling and application journey? Cortico-Xplorations can be your accelerator – take the example from one our clients and see for yourself how to set your organization apart in the uptake of AI.
Stop outsourcing your AI agenda, with Rik Reppe
Cortico-Xplorations: Reclaiming the Strategic Agenda in the AI Era
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Unveiling Cortico-Xplorations: Your pathway to mastering AI and data excellence. This accelerator program empowers executives and their teams with crucial strategies to lead in the AI era, addressing the knowledge gap and aligning business goals with cutting-edge technology.