Cortico-Xplorations Project Spotlight – Data Excellence in the Sports and Entertainment Industry
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Discover how Cortico-Xplorations transformed a sports and entertainment giant’s data strategy post-acquisition. Learn how this project accelerated Data Excellence, aligned teams, and reframed data as a value-creating asset, leading to improved decision-making and a data-centric culture.
From Share of Voice to Share of Model: A Critical Next-Gen Metric in an AI-Enabled World
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Are you ready for the voice-first revolution? Discover how voice agents are set to transform customer experience and why “share of model” is the next big metric for brands.
Cortico-Xplorations Project Spotlight – AI in Medical Affairs
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Wondering how you go from 0 to 100 on your AI upskilling and application journey? Cortico-Xplorations can be your accelerator – take the example from one our clients and see for yourself how to set your organization apart in the uptake of AI.
Why CMOs Must Evolve to Stay Relevant
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There’s much buzz around the supposed demise of the CMO. Personally, I believe the hype is just that—hype. However, it’s undeniable that CMOs must transform to secure their place at the C-suite table.
Personalization at Scale: 10 Examples of Brands Getting It Right
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Traditionally, organizations offered broad, generic products and services, but over the past decade, they have shifted to providing more personalized experiences tailored to specific customer segments or personas.
The world’s first happy moving company, with Ron Holt
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The One to One (near) Future, with Don Peppers
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Humanity in the loop, with Monty Hamilton
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Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Rise of the machines, with Rik Reppe & Anand Balasubramanian
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Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen books.
The power of customer empathy, with Len Devanna
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The power of customer empathy, with Len Devanna